When it comes to farming, one size very rarely fits all. Different locations, land contour, soil types, climatic influences, stock management practices, crop choices – these all influence the nutrients that are needed on your farm. This belief is at the heart of our philosophy - the ‘one size fits all’ approach is not appropriate when it comes to getting nutrients into crops or stock.
This philosophy is evident in the way we work and in the range of products and services we offer. Our sales consultants are very hands-on, involved people. They take the time to visit you on your farm. They sit down and talk with you to understand what you are trying to achieve on your farm, what your strengths are, what challenges you face working your land. All of this information helps to shape the customised nutrient management solution they develop specifically for your property.
Our belief also shines through in our range of products. We have never restricted ourselves to a narrow range of conventional products. We look for innovative solutions to problems, exploiting the best the world has to offer, and using our own Kiwi ingenuity to boot.
You can see examples of our approach in the Crystalyx range. Developed in the UK, and specially reformulated for our market, Crystalyx is proving a great help to New Zealand farmers throughout the country. This product is all about helping stock to make the most of the feed they are getting, by providing additional energy and nutrients to fill any dietary gaps. It’s an innovative way of looking at an age-old problem.
The natural variation that occurs in different parts of the country is reflected in our Optimax range of products. These products have been formulated to overcome the unique set of mineral deficiencies that limit animal performance in each geographic area of the country. For us, it’s not enough to just have one product on the shelf – we want to have products that really meet your individual needs.